Brand Guidelines
How to use the BIG LAB logo, colours and fonts. Made simple — you don't need to be a designer.
1 · The idea in one line
Keep it clean and consistent: black & white do the work, purple is a small accent, and we stick to one font family. When in doubt — simpler is better.
2 · Logo
Black — on light backgrounds
White — on dark backgrounds / photos
With offices — website, signatures, decks
Icon — avatars, app icons, favicons
- ✓ Leave clear space around the logo — at least the height of the letter “B”.
- ✓ Use the version that has enough contrast with the background.
- ✕ Don’t recolor, stretch, squish, rotate, add shadows or outlines, or place the black logo on a dark/busy image.
All files: folder BIG LAB Logos. SVG = best quality (print, big sizes); PNG = quick use (slides, email).
3 · Colours
Black — primary
HEX #1B1B1C · RGB 27 27 28
Purple — accent
HEX #8E75FF · RGB 142 117 255
Light grey — surface
HEX #F4F4F4 · RGB 244 244 244
White — base
HEX #FFFFFF · RGB 255 255 255
Text is almost always black on white. Use purple sparingly — links, one highlight, a thin accent. Don’t fill big areas with purple.
4 · Fonts — what to use where
Our brand font is Suisse Intl. It’s a paid font used by designers in Figma/Canva. Most people can’t type in it in everyday tools — so here’s exactly what to use instead, so everything still looks “on brand”.
Suisse Intl
Headings: Book (medium). Body text: Regular. That’s the whole system.
| Where you’re working | Font to choose | If it’s missing |
|---|---|---|
| Design tools Figma, Canva, Illustrator, Photoshop | Suisse Intl (our real brand font) | Inter |
| Google Docs / Slides | Inter Add it once: Fonts menu → “More fonts” → search Inter → OK | Arial |
| Microsoft Word / PowerPoint | Arial Always installed, closest to our brand font | Helvetica / Aptos |
| Email signature / website | Arial, Helvetica, sans-serif | system sans-serif |
- ✓ Pick one font per document and stick to it. Bold for headings, regular for text.
- ✕ No Times New Roman, Comic Sans, Calibri or decorative fonts in company materials.
Rough sizes: body ~11 pt, sub-headings ~14–16 pt, big titles ~24–32 pt. The logo already uses its own display font — don’t retype “BIG LAB”, always use the logo file.
5 · Offices
Dubai · Barcelona · Los Angeles. Website: biglab.ae
6 · Where everything lives
| Need | Folder / file |
|---|---|
| Any logo (black/white, with offices) | BIG LAB Logos |
| Icons & app badges | BIG LAB Logos → icon-* files |
| Website favicons + code | BIG LAB Logos / favicons |
| Email signatures | Email Signature |
| This guide | BIG LAB — Brand Guidelines (.pdf / .html) |