Brand Basics

Logo

✓ Use the black logo on light backgrounds, the white logo on dark backgrounds or photos.
✓ Keep clear space around it (at least the height of the “B”).
✕ Don’t recolor, stretch, rotate, add shadows, or place the black logo on a busy/dark image.

Files: BIG LAB Logos folder (SVG for print/large, PNG for slides & email).

Colours

Black — primary

HEX #1B1B1C · RGB 27 27 28

Purple — accent

HEX #8E75FF · RGB 142 117 255

Light grey — surface

HEX #F4F4F4 · RGB 244 244 244

White — base

HEX #FFFFFF · RGB 255 255 255

Black & white do the heavy lifting; purple is a small accent only.

Typography — Suisse Intl

Headings
Book · 450

BIG LAB builds software.

Body
Regular · 400

We design and ship digital products — clear, fast and reliable. This is the everyday text style for documents, decks and the website.

Caption
Regular · 400 · small

Used for labels, footnotes and fine print.

Font: Suisse Intl (weights Regular 400 & Book 450). If Suisse Intl isn’t available (e.g. Google Docs), use Arial / Helvetica as the fallback. The logo itself uses a condensed display style and is supplied as outlines — no font needed to use it.