EV Charging Station Market Research
Market research and competitive analysis of the EV charging station market in Europe, with a deep-dive into Sweden, commissioned to inform a market entry decision.
The EU EV market grew by 58% in 2022 year-on-year, with publicly accessible charging points reaching 475,000 — up 48% in a single year. Yet coverage gaps remain significant: large shares of the population in multiple European countries have no charging access within a 3-kilometre radius, creating a structural opportunity for new entrants.
Sweden was identified as a priority market. The country targets zero emissions by 2045, had 384,582 rechargeable vehicles on the road as of mid-2022, and projects 2.5 million by 2030. Government incentives, including the “Charge the Car” grant and a 50% tax deduction for green technology installation, are actively accelerating adoption. Infrastructure remains concentrated in Stockholm, Västra Götaland, and Skåne, with electric road development underway.
The competitive landscape covered 24 companies across hardware manufacturers and service operators — including ABB, Delta, EvBox, Allego, Qwello, and Fastned. The analysis mapped key market problems: high acquisition and installation costs, intercity coverage gaps, and fragmented service platforms. The output included a structured set of entry vectors addressing each gap.
