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Qemtex Chemical Holding

End-to-end brand and digital build for a powder coatings manufacturer based in the UAE, operating globally. Naming, brand identity, packaging, and marketing materials created from scratch. A multilingual product catalogue website developed and launched. International SEO, full content production, LinkedIn management, and a PR campaign covering the facility launch with placements across leading industry and news publications worldwide.

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Industry Manufacturing
Markets UAE, Global
Services Naming, Branding, Web Development, International SEO, Content, Design, Digital PR, SMM
Year 2024
What we did

Branding & Design

A complete brand built from scratch: naming, visual identity, packaging, and marketing collateral developed as a cohesive system and carried through to every digital touchpoint.

Web Development

A multilingual corporate website with a full product catalogue, available across multiple languages and regional versions. Brand identity integrated throughout including product card visuals colour-matched to each coating in the range.

SEO

International SEO programme covering multiple geolocations, structured around the product catalogue and aligned with search behaviour across the Middle East, Europe, and North America.

Content

Full website content developed across all language versions: product descriptions, industry application pages, and supporting materials built to inform and rank across global markets.

Digital PR

A PR campaign covering the facility launch secured 24 placements across leading news outlets and the most authoritative industry publications in the powder coatings niche globally.

Social Media

LinkedIn channel launched and managed with branded creatives, video content, and expert posts targeting industry professionals and B2B audiences in the UAE and internationally.