biglab.ae Has Been Reborn. Today We Launch the New Site — and a New Era.
Today, May 22, 2026, we are switching on the new biglab.ae. A complete redesign. A new architecture. A new editorial voice. A new way of telling the story of what we actually do for the brands that trust us.
This is the biggest single release in BIG LAB’s seventeen-year history. And it is, without exaggeration, the proudest day we have had as a team.
What Changed
Everything. We rebuilt the site from the ground up — every page, every block, every pixel of the design system. New visual language: cinematic photography, an editorial layout, the soft sky-blue atmosphere that now runs through every case study and service page. New information architecture: 19 top-level services, 50+ sub-services, every one of them with its own dedicated page, its own scene, its own clarity of purpose. New tooling: custom Gutenberg blocks built for our team to publish at speed, automated schema.org markup on every page, AJAX-loaded archives, geo-aware contact forms, cookie-consent-gated analytics. New content: dozens of fresh case studies, services, solutions, sectors, and editorial pieces, all written from scratch.
This isn’t a facelift. It’s a rebuild.
Thank You — To Our Team
To the designers who lived inside Figma for months and obsessed over every gradient until the whole site felt like a single, continuous breath. To the developers who hand-crafted every custom block, wired up the schema, fought the WP-CLI gotchas, and shipped the SVG illustrations for every service icon. To the editors, writers, and strategists who poured years of operational knowledge into the new service and sector pages. To the producers, project managers, and account leads who kept all of this on rails while we kept running campaigns for live clients at the same time. You did this. All of it. Thank you.
Thank You — To Our Clients
The new site exists because of the work you trusted us with. The cases on the homepage, the numbers on the front page, the testimonials, the proofs — every line of credibility on biglab.ae comes from a client who took a chance, gave us a brief, and let us go to work. Thank you for letting us be in the room when the real decisions get made. Thank you for the trust, for the briefs, for the late-night Slack threads, for the moments when something worked and we got to celebrate it together. The site is new. The relationships behind it are not — and they are the actual product.
Thank You — To Our Partners and Friends
To the platform partners, the analytics vendors, the engineering communities, the SEO and PPC ecosystems we have been part of for the better part of two decades — thank you for the conversations, the integrations, the early access, the honest feedback. Marketing is a team sport, and we have been lucky with our team.
What’s Next
This launch is the starting line, not the finish line. Over the coming months we will be publishing new case studies every week, expanding the AI services suite, rolling out client-side dashboards, and opening up new sectors. If you want to see what BIG LAB can do for your brand, the new site is the best place to start — and the contact form is, finally, beautiful.
To everyone who made today possible: thank you. Today is the event of the year for us. Tomorrow we get back to work.
— Iurii Nemtcev, CEO, BIG LAB
