Home Market Research Services

Market Research Services

Get accurate market, competitor, and consumer insights to accelerate growth and improve profitability in the MENA, EU, CIS, and LATAM regions.
4–6 Weeks Big Four Standards B2B & B2C
Submit your request and receive a consultation from a Big Lab Consulting business analyst.

What Market Research Solves

Market research provides critical data and actionable insights that enable businesses to make informed decisions, reduce risks, and focus on the most promising growth opportunities in the market.

1. Market Potential Assessment

Make well-informed investment decisions, prioritize high-growth areas, and direct resources toward the most promising market segments.

2. Identifying Market Trends

Stay ahead of rapid changes and technological innovations by leveraging up-to-date market insights to adjust your strategies and maintain a competitive edge.

3. In-Depth Understanding of Your Target Audience

Tailor marketing strategies more precisely, boost the effectiveness of advertising campaigns, and offer products that align with customer needs and preferences.

4. Competitive Landscape Analysis

Gain insights into your competitors' strengths and weaknesses, craft competitive offerings, and strengthen your market position.

5. Product Portfolio Optimization

Develop a product portfolio that meets the demand of your target audience, increasing the likelihood of successful sales.

6. Strategic Planning for Market Expansion

Reduce risks and enhance your chances of success when entering new markets by using detailed data on the specifics of markets in the MENA, LATAM, EU, and CIS regions.

7. Risk Management

Mitigate operational and financial risks through accurate information, avoid mistakes in strategic decisions, and minimize potential losses.

8. Business Strategy Development and Adjustment

Achieve business objectives with precise recommendations on positioning, pricing, promotion, and sales channel selection.

Companies That Use Market Research...

Increase business profitability

By 15–20%*

*According to McKinsey
Reduce operational costs

By 5–10%*

*According to Harvard Business Review
Boost marketing campaign ROI

By 10–20%*

*According to Gartner
Increase sales

By 15–25%*

*According to Statista

Get Accurate Market Data for Your Industry

Leverage the expertise of Big Lab Consulting to develop growth strategies based on a deep understanding of industry trends and consumer needs.

Manufacturing Construction Real Estate Pharmaceuticals Food & Beverage Transportation & Logistics Healthcare Retail Manufacturing Construction Real Estate Pharmaceuticals Food & Beverage Transportation & Logistics Healthcare Retail
Financial Services E-commerce Games & Apps Travel & Hospitality Entertainment Cosmetics Medical Financial Services E-commerce Games & Apps Travel & Hospitality Entertainment Cosmetics Medical

1000+

Case studies across the MENA, LATAM, EU, and CIS markets

Tap into Big Lab Consulting's expertise for market research in any of 75+ countries.

30+

Industries from manufacturing to retail

Rely on industry-specific insights: Our analysts have deep expertise in your sector.

20+

Business and financial analysts on our team

We guarantee the timely delivery of your market research, thanks to our team's experience and resources.

Case Studies

Market Research and Competitive Analysis for B2B Bike Rental

Country: Turkey
Year: 2024

Market Research of Dried Fruits and Nuts

Region: European Union
Year: 2020

What’s Included in Our Market Research and Analysis Service

Get clear, actionable insights into your business’s key questions, presented in a straightforward and accessible format.

Market Size and Potential

  • Total market volume and segments
  • High-growth segments and opportunities

Why It Matters:
  • Understand the market size and your business’s potential
  • Optimize investments and resources for the most profitable segments
  • Achieve sustainable growth by focusing on fast-growing niches

Market Trends

  • Changes in consumer preferences
  • Technological innovations

Why It Matters:
  • Adapt your products and services to new customer needs
  • Increase customer loyalty and stay competitive
  • Implement innovations to improve product quality and reduce production costs

Target Audience

  • Consumers of your product or service
  • Needs and behavior of target groups

Why It Matters:
  • Boost conversion rates with precise target marketing campaigns
  • Lower advertising costs with effective targeting
  • Create personalized offers to drive sales and retain customers

Competitive Analysis

  • Key competitors and their strategies
  • Strengths and weaknesses of competitors

Why It Matters:
  • Develop compelling offers that stand out from the competition
  • Focus efforts on competitors' weaknesses to strengthen your market position
  • Improve competitiveness and increase market share

Comprehensive Market Research, Actionable Insights, and Full Supporting Materials, Following Big Four Standards

Get more than just market research: we provide expert recommendations from business analysts, along with additional materials for in-depth analysis.

Market Research

In-depth market and competitor insights, delivered in a clear and accessible format.
We provide all the necessary data for a deep understanding of the market and the implementation of effective business strategies.
  • Market size and potential assessment
  • Audience segmentation
  • Case study examples
  • Competitor analysis
  • Product and service analysis
  • Pricing analysis and price lists
  • Positioning analysis
  • UI/UX review
  • Social media analysis
  • Sales channel analysis
  • Website traffic analysis
  • Social media content analysis
  • Advertising budget analysis
  • Customer reviews analysis
  • SWOT analysis
  • PEST analysis

Strategic Expert Recommendations

Actionable recommendations to help achieve your business objectives.
We create a clear action plan based on expert insights and analysis.
  • Positioning strategy
  • Positioning strategy
  • Product line and services
  • Pricing strategy
  • Website optimization
  • Packaging design
  • Sales channels
  • Unique Selling Proposition (USP) and competitive advantages

Supporting Materials for Further Analysis

A complete set of supporting materials to verify data accuracy.
We provide these materials to help you make informed, data-backed business decisions.
  • Raw data: statistics, source materials, commercial offers, interview notes, and other primary data to form expert conclusions
  • References to data sources
  • Supplementary information in accessible formats—tables, charts, and presentations

Get a Customized Market Research Services Proposal

Complete the form with your region, industry, and key challenges, and our expert analyst will send you a tailored proposal.

How Market Research Helps

Big Lab Consulting’s market research provides comprehensive insights essential for making informed business decisions, optimizing strategies, and minimizing risks at every stage of business development.

Trust the Data You Receive

Our partners—including research firms, online platforms, and marketplaces—provide objective, trend-driven market data across key industries, ensuring that all information is accurate, up-to-date, and rigorously vetted.

More Case Studies

Go-to-Market Strategy for AI Concierge Services

UAE, 2023

Business Plan for the New Payment System: Ixi Pay

Czech Republic, 2022

Market Research on Dried Fruits and Nuts

EU, 2020

Competitive Analysis and Marketing Strategy for a New Luxury Bottled Water Brand

UAE, 2023

Marketing Strategy for Minuto – A Food Delivery Company

Latvia, 2023

Market Research and Competitive Analysis for B2B Bike Rentals

Turkey, 2024

Why Choose Big Lab Consulting

In the Market since 2006
We have extensive experience in business analytics and market research.
Our Team of Experts
Our team is made up of over 20 business and financial analysts.
Big Four Standards
We deliver high-quality business analysis at an expert level, adhering to the standards set by top global consulting firms.
Competitive Pricing
We offer research services at more competitive rates than global industry leaders.
Personalized Approach
We focus on understanding the unique challenges of our clients, providing tailored solutions that meet their specific needs.
Proven Track Record
With over 1,000 successful projects across 30+ industries, we have extensive experience in the MENA, LATAM, CIS, and EU markets.
Dedicated Project Manager
Each client is assigned a dedicated project manager, ensuring smooth communication and consistent support throughout the project.
No Industry Limitations
Even if we haven’t worked in your specific niche, we know exactly where to find the right experts to support your project.
In the Market since 2006
We have extensive experience in business analytics and market research.
Our Team of Experts
Our team is made up of over 20 business and financial analysts.
Big Four Standards
We deliver high-quality business analysis at an expert level, adhering to the standards set by top global consulting firms.
Competitive Pricing
We offer research services at more competitive rates than global industry leaders.
Personalized Approach
We focus on understanding the unique challenges of our clients, providing tailored solutions that meet their specific needs.
Proven Track Record
With over 1,000 successful projects across 30+ industries, we have extensive experience in the MENA, LATAM, CIS, and EU markets.
Dedicated Project Manager
Each client is assigned a dedicated project manager, ensuring smooth communication and consistent support throughout the project.
No Industry Limitations
Even if we haven’t worked in your specific niche, we know exactly where to find the right experts to support your project.
In the Market since 2006
We have extensive experience in business analytics and market research.
Our Team of Experts
Our team is made up of over 20 business and financial analysts.
Big Four Standards
We deliver high-quality business analysis at an expert level, adhering to the standards set by top global consulting firms.
Competitive Pricing
We offer research services at more competitive rates than global industry leaders.
Personalized Approach
We focus on understanding the unique challenges of our clients, providing tailored solutions that meet their specific needs.
Proven Track Record
With over 1,000 successful projects across 30+ industries, we have extensive experience in the MENA, LATAM, CIS, and EU markets.
Dedicated Project Manager
Each client is assigned a dedicated project manager, ensuring smooth communication and consistent support throughout the project.
No Industry Limitations
Even if we haven’t worked in your specific niche, we know exactly where to find the right experts to support your project.

Frequently Asked Questions

How long does market research take?

Typically, it takes 4 to 6 weeks.

How can I order market research and analysis?

Simply submit a request and provide your contact details. Our business analyst will reach out to discuss your project and requirements. If you don’t have a formal brief, we can help you fill one out.

How much does market research cost?

The cost of market research will be determined after the initial consultation and discussion of the project scope. Once the pricing and timeline are agreed upon, we will sign a contract.

What is included in the cost of the market research?

The cost covers the market research, data analysis, and actionable recommendations. We also provide all supporting materials and additional resources to ensure you can effectively implement the findings.
Gain in-depth insights into your market, competitors, and consumer behavior with market research conducted to Big Four standards, covering the MENA, EU, CIS, and LATAM regions. Fill out the request form on our website to get started.