Website conversion optimization
We will identify the weak spots of the website which lead you to losing customers. We will provide clear and detailed analytics of the parameters that affect the position of the website in search engines and buyers’ decisions. We will give expert advice on optimization or we will convert the website into an effective channel of targeted traffic for you.
Monthly traffic of promoted websites
Ad campaigns were finished and launched
Of SEO and Internet marketing experience
Representative offices in the UAE, USA, Russia
Since 2009, the Big Lab team has been helping companies to scale through expert website promotion and conversion optimization. That is why we can tell you exactly what is preventing your website from generating a lot of sales, where potential clients get stuck and what is keeping them from going down the funnel to purchase.
SEO expert, founder and CEO of Big Lab
We provide the sales growth right from the website
We will analyze the website and explain why it does not attract customers. We will prepare a report with recommendations which will help to transform the website into an effective source of income, increase its position in SERP and ensure return on advertising costs.
We will perform expert analytics of a large website and identify conversion issues across all characteristics, so as not to miss a single point of growth. We will give a detailed list of changes that need to be made to the website to increase conversions.
|Website analytics and optimization
|Google Analytics data analysis|
|Creating and analyzing the map of site traffic|
|Sales funnel analysis|
|User session analysis|
|Technical audit of the website|
|Commercial factors analysis|
|Analysis of A/B testing data|
|Report with recommendations on increasing website conversions|
|Content optimization (texts, photos, videos)|
|Commercial factors optimization|
|Implementation of customer retention services|
We are trusted by major brands
In-depth analytics to increase website conversion
Defining CRO goals and current conversion rate
Together with the client we define the key objectives for website analytics and analyzing its conversion potential. We evaluate current conversion rates and forecast the opportunities to increase them.
We collect statistics on website traffic. We analyze the sales funnel from the first impression of the potential client to pressing the “order” button. We evaluate the effectiveness of lead forms and their conversion rates.
We analyze consumer behaviour within the website. We analyze heatmaps and user sessions. We determine the depth of viewing and the reasons why users leave the website without completing the target action.
Technical audit of the website
We analyze the website structure and its user friendliness. We evaluate the pages loading speed and the website navigation correctness.
Commercial factors audit
We monitor competitors’ prices, analyze the breadth of the range and the implementation of conditions for users’ and search engines’ trust.
We analyze the performance indicators of the web page options and compare them with each other to select the most converting one.
Recommendations and report
We provide a report with detailed recommendations on changes to the website that will help significantly increase conversion rates and achieve the set KPI’s.
Development Director, Apteka.ru
Ecommerce director, Asna.ru
Ecommerce director, Ozerki.ru
As a result, the client receives a detailed, clear graphic report indicating all the problem areas of the website and clear recommendations on what and how to change. At the client’s request, we conduct technical, content and commercial optimization of the website in order to implement the proposed changes.
A team of professionals with fundamental expertise and practical experience in the required digital marketing industry works on each project.
Book a consultation
Get a free 20-minute consultation form Big Lab experts on improving your website conversion rate.
We will answer all your questions and prepare a commercial quote containing the most efficient ways of optimizing your website. Send a request to email@example.com