Website conversion optimization

We will identify the weak spots of the website which lead you to losing customers. We will provide clear and detailed analytics of the parameters that affect the position of the website in search engines and buyers’ decisions. We will give expert advice on optimization or we will convert the website into an effective channel of targeted traffic for you.


million +

Monthly traffic of promoted websites



Ad campaigns were finished and launched



Of SEO and Internet marketing experience



Representative offices in the UAE, USA, Russia

Since 2009, the Big Lab team has been helping companies to scale through expert website promotion and conversion optimization. That is why we can tell you exactly what is preventing your website from generating a lot of sales, where potential clients get stuck and what is keeping them from going down the funnel to purchase.

Iurii Nemtcev
SEO expert, founder and CEO of Big Lab
Iurii Nemtcev, CEO of Big Lab

We provide the sales growth right from the website

Small business

We will analyze the website and explain why it does not attract customers. We will prepare a report with recommendations which will help to transform the website into an effective source of income, increase its position in SERP and ensure return on advertising costs.

Large business

We will perform expert analytics of a large website and identify conversion issues across all characteristics, so as not to miss a single point of growth. We will give a detailed list of changes that need to be made to the website to increase conversions.


Website analytics

from 7500

Website analytics and optimization

On demand

Google Analytics data analysis
Creating and analyzing the map of site traffic
Sales funnel analysis
Forms analysis
Heatmap analysis
User session analysis
UI/UX analysis
Technical audit of the website
Commercial factors analysis
A/B testing
Analysis of A/B testing data
Report with recommendations on increasing website conversions
Content optimization (texts, photos, videos)
Commercial factors optimization
Implementation of customer retention services
Performance measurement

We are trusted by major brands

In-depth analytics to increase website conversion

Defining CRO goals and current conversion rate

Together with the client we define the key objectives for website analytics and analyzing its conversion potential. We evaluate current conversion rates and forecast the opportunities to increase them.

General analytics

We collect statistics on website traffic. We analyze the sales funnel from the first impression of the potential client to pressing the “order” button. We evaluate the effectiveness of lead forms and their conversion rates.

UI/UX audit

We analyze consumer behaviour within the website. We analyze heatmaps and user sessions. We determine the depth of viewing and the reasons why users leave the website without completing the target action.

Technical audit of the website

We analyze the website structure and its user friendliness. We evaluate the pages loading speed and the website navigation correctness.

Commercial factors audit

We monitor competitors’ prices, analyze the breadth of the range and the implementation of conditions for users’ and search engines’ trust.

А/В testing

We analyze the performance indicators of the web page options and compare them with each other to select the most converting one.

Recommendations and report

We provide a report with detailed recommendations on changes to the website that will help significantly increase conversion rates and achieve the set KPI’s.


As a result, the client receives a detailed, clear graphic report indicating all the problem areas of the website and clear recommendations on what and how to change. At the client’s request, we conduct technical, content and commercial optimization of the website in order to implement the proposed changes.

Our team

A team of professionals with fundamental expertise and practical experience in the required digital marketing industry works on each project.

Iurii Nemtcev Founder, CEO, SEO expert
Iurii Nemtcev
Founder, CEO, SEO expert
Karina Nemtseva Co-founder, SMM specialist
Karina Nemtseva
Co-founder, SMM specialist
Tatiana Torskaya SEO specialist, content marketer
Tatiana Torskaya
Content marketer, SEO specialist
Julia Shorova Marketing Manager
Julia Shorova
Marketing Manager
Mikhail Solovev Web designer, Content manager
Mikhail Solovev
Web designer, Content manager

Book a consultation

Get a free 20-minute consultation form Big Lab experts on improving your website conversion rate.

We will answer all your questions and prepare a commercial quote containing the most efficient ways of optimizing your website. Send a request to