Brand reputation management
We protect the brand reputation from negative mentions and keep SERP by branded queries clean. We form a strategy for brand reputation management in SERP, involve an expert team for its implementation and monitor the project’s KPI. We do not give negativity a chance: potential customers get only a positive impression of the business in Google search results.
38
mln +
Monthly Websites Visitors Driven
300
+
Ad Campaigns Completed and Launched
Since
2009
SEO and Internet Marketing Expertise
3
Countries
Offices in the UAE, USA, Russia
Strategy of brand reputation management on the Internet
We do not let negative mentions of the brand in the SERP (search engine results) to influence a potential client’s intentions to choose the brand’s products and services. We include work on maintaining the purity of Google SERPs for branded queries in the Performance strategy developed by the Big Lab digital agency to promote the client’s business.
Brand reputation analysis
We form a semantic core of queries by which users can search for mentions of the brand. The core includes branded queries (company name, company name+city) as well as combined queries with the words “reviews”, “customer feedback”, “comments”.
We analyze Google SERP for the selected search queries and evaluate its current tone.
Neutral
There are 2-4 results with positive brand mentions in Google SERP. It is necessary to increase the volume of brand presence in Google.
Positive
The number of mentions in SERP is about 6-8, all of them are positive. Need to update mentions in SERP to maintain the image of an active company on the market.
Negative
There are no mentions of the brand in the SERP or there are negative reviews. The SERP requires correction: filling with positive reviews, neutralizing negative ones.
Creating a SERM strategy
We form a strategy based on SERP analysis and current business needs:
We create a list of platforms to work on brand reputation management.
We make a mediaplan for bringing the queries to the top and the schedule of postings.
Feedback websites
We prepare a list of platforms for the initial posting of company cards and reviews on it. We form a list of feedback websites that have negative reviews required to be neutralized.
Mass media
We draw up a plan of collaboration with mass media in order to increase the frequency of brand mentions. We make a list of mass media for posting news materials about the company, press releases, expert comments by brand representatives.
Other platforms
We form a list of platforms the content of which can be directly influenced. We plan work with the brand’s website and the company’s social networks. We consider the feasibility of creating a brand feedback website.
Implementation of the SERM strategy
We involve a team for the strategy implementation. Depending on the amount of planned work, our team can include:
- copywriters;
- a journalist;
- SMM specialist;
- editor;
- content manager.
We prepare optimized content and post it on selected platforms according to the media plan.
Performance evaluation
We carry out SERP monitoring and collect data on reaching the top of targeted queries. We achieve KPI for the project in accordance with the basic metrics.
Brand information
We are steadily increasing the frequency of positive mentions of the brand. We aim for occupying 10 out of 10 SERP positions on Google.
Tone of the SERP results
We change the negative or neutral tone into a positive one. We push pages with positive branded content to the top.
Key queries
We achieve placing the branded key queries at the top. We maintain the achieved result by relevant placements.
Prices
Basic
5000Order |
Premium10000Order |
Platinum 20000Order |
VIP On demand Order |
|
|---|---|---|---|---|
| SERP Monitoring | ||||
| Negativity detection and processing | ||||
| Writing reviews (up to 20 pcs.) | ||||
| Posting reviews (up to 20 pieces) | ||||
| News preparation and posting in mass media (1 pc.) | ||||
| Negative feedback removal | ||||
| Promotion of the pages with positive content to the top-10 | ||||
| Displacement of negative pages from the top-10 | ||||
| Development and promotion of corporate website, Online business card, review website with relevant information | ||||
| Other services (preparation and biographies posting, Wikipedia page) |
Prices
Premium
-
- SERP Monitoring
- Negativity detection and processing
- Writing reviews (up to 20 pcs.)
- Posting reviews (up to 20 pieces)
- News preparation and posting
in mass media (1 pc.)
Platinum
- SERP Monitoring
- Negativity detection and processing
- Writing reviews (up to 20 pcs.)
- Posting reviews (up to 20 pieces)
- News preparation and
posting in mass media (1 pc.) - Negative feedback removal
- Promotion of the
pages with positive
content to the top-10 - Displacement of negative
pages from the top-10
VIP
- SERP Monitoring
- Negativity detection and processing
- Writing reviews (up to 20 pcs.)
- Posting reviews (up to 20 pieces)
- News preparation and
posting in mass media (1 pc.) - Negative feedback removal
- Promotion of the pages
with positive content
to the top-10 - Displacement of negative
pages from the top-10 - Development and promotion
of corporate
website, Online business card,
review website with
relevant information - Other services
(preparation and biographies
posting, Wikipedia page)
Our team
Big Lab experts and external specialists are working on the project.
Iurii Nemtcev
Karina Nemtseva
Tatiana Torskaya
Julia Shorova
Mikhail Solovev
Our experience
Talk to a Big Lab expert for free during a 20-minute strategy session.
Learn solutions for using digital tools and opportunities to grow your business with an online consultation. Email your application at info@biglab.ae
