Target audience identification and research

We will increase the sales and advertising efficiency by means of in-depth analysis of your target audience and research of their motivations to purchase.


million +

Monthly traffic of promoted websites



Ad campaigns were finished and launched



Of SEO and Internet marketing experience



Representative offices in the UAE, USA, Russia

Target audience research helps you to find answers to the following questions:

Who is your target buyer
What problems he wants to solve with your product
What is his purchasing decision based on
What objections they may have in the process
What content is interesting to your target buyer
What platforms are they present and where they will be looking for you
What should be emphasized in your advertising so that it could catch every segment of the audience

The service is relevant to those who are looking for new development points

Plans to develop a website or run ads

Does not get the desired effect from advertising

Wants to get to know their potential customers better

Is entering a new market or introducing a new product/service

Has recently started a business and plans to promote online

Wants to improve product in order to increase profits

Get to know your target audience, optimize your advertising and increase sales in the UAE

Local business

Beat the competition and become a market leader by entrusting your target audience research to a reputable internet marketing agency in Dubai.

We will undertake the complex analytical work and provide a detailed report on your target audience segments with all the key characteristics. This will help you to develop the most effective advertising creatives and properly set up advertising campaigns to achieve high promotion results.

International business

Provide the company with a confident entry into a new market and an opportunity to become its leader in a short time by entrusting the target audience analysis to a local professional team with successful cases in the promotion of international companies.

We will collect all the important data on the potential segments of your target audience in the Dubai market and provide a detailed report that will help you to attract the attention of interested buyers quickly and effectively.


Target audience research

From 4500 AED
    • Target audience search
    • Target audience segmentation
      and identification of the
      features of every segment
    • Development of consumers
      portraits in every segment
    • Analysis of consumers’
      pains and their underlying
      motives to purchase
    • U&A research (analysis
      of consumer preferences
      and habits)
    • Study of decision-making
      path (customer journey)
    • Evaluation of consumers’
      sensitivity to price
    • Report with recommendations
      on attracting target

We are trusted by major brands

We will help you to make informed decisions based on the real picture of the market

Target audience segmentation and development of consumer portraits

We divide the target audience into groups with similar characteristics. We create a detailed description of the portrait of the target consumer in each segment, identifying geographic, socio-demographic, psychographic and behavioural factors.

Working through pains, benefits and objections of every segment

We reveal how your customers form their desire to buy your product and what factors make them choose where to buy it. We analyze all the possible fears and objections that may stop them in the buying process and offer options for closing these objections.

U&A research

We analyze consumer behaviour: where customers look for your product, how long it takes them to make a decision to buy, what they are interested in while studying the product. We also identify the interests, habits and touch points of the audience with the brand.

Exploring the decision-making path

We study the path a customer takes from the beginning of a need for a product to the last interaction with the company. We determine the consumer’s goals at each stage and identify what can become a barrier to getting to the target action.

Generating recommendations and a report

We provide a report with the results of the target audience study and detailed recommendations for finding and attracting them that will help you to significantly increase the conversion rate of advertising and achieve your business goals.


Our team

A team of professionals with fundamental expertise and practical experience in this industry of digital marketing works on every project.

Iurii Nemtcev Founder, CEO, SEO expert
Iurii Nemtcev
Founder, CEO, SEO expert
Karina Nemtseva Co-founder, SMM specialist
Karina Nemtseva
Co-founder, SMM specialist
Tatiana Torskaya SEO specialist, content marketer
Tatiana Torskaya
Content marketer, SEO specialist
Julia Shorova Marketing Manager
Julia Shorova
Marketing Manager
Mikhail Solovev Web designer, Content manager
Mikhail Solovev
Web designer, Content manager

Order a consultation

Get a free 20-minute consultation from Big Lab experts on how to make your company’s promotion more effective by analyzing your target audience.

We will answer all your questions and prepare a commercial quote with the most effective target audience research formats for you. Send a request to