SERM

Search Engine Reputation Management

We have been eliminating the dangers for businesses which are caused by negative reputation in SERP since 2009. We clean SERP from negativity and fill it in with positive mentions of the brand. We make the SERP for branded queries clean. We create a positive perception of the brand among the audience upon the first touch in Google.

38

mln +

Monthly Websites Visitors Driven

300

+

Ad Campaigns Completed and Launched

Since

2009

SEO and Internet Marketing Expertise

3

Countries

Offices in the UAE, USA, Russia

Building brand reputation in Google

SERP Analysis

We compile a semantic core of branded queries and analyze Google’s SERP. We collect data on current brand reputation. We form a map of the tone and show the lost business benefits from negative mentions in SERP expressed in money equivalent. We employ Charn Rate and NPS metrics to estimate customer churn rate and customer loyalty index.

SERM strategy development

We develop a strategy for SERP correction in accordance with customer’s objectives:

Building SERP reputation from the ground up

Maintaining a positive reputation

Correction of reputation, elimination of negativity

Crisis response, emergency removal of negative information

We prepare a list of websites for the task implementation. We draw up a media plan — a schedule of publications.

Strategy implementation

Personal brand

We turn an unknown professional into a recognized expert in a certain field. We prepare and post publications in major mass media, ensure appearance in SERP. We manage social networks in order to fill SERP with the right links. We create content and fill the personal website with it. We prepare and post expert’s biographies.

Corporate brand

We fill the SERP with positive mentions of the brand. We create company cards on review websites and industry portals. We ensure the appearance of positive reviews. We fill the SERP with controlled resources (website, social networks) and publications in major media.

Brand’s HR

We create the image of the company as a reliable and attractive employer. We work with job search websites and review websites, we post company cards on leading resources. We support the image with publications in major media and on the corporate website. We work off negative mentions and maintain the SERP clean.

Performance measurement

We regularly monitor SERP and analyze it based on basic metrics.

Brand information

We achieve rapid growth in the volume of relevant and topical brand information in SERP.

Tone of delivery in SERP

We do not give a single chance to any negative tone. Displacing negative mentions out of the top. We make the tone purely positive.

Key queries

We bring the branded keywords from the semantic core to the top-10 of Google and maintain the results.

Prices

	Basic 5000 AED/mo Order	Premium 10000 AED/mo Order	Platinum 20000 AED/mo Order	VIP Expensive Order
SERP Monitoring
Negativity detection and processing
Writing reviews (up to 20 pcs.)
Posting reviews (up to 20 pieces)
News preparation and posting in mass media (1 pc.)
Negative feedback removal
Promotion to the top-10 pages with positive content
Displacement of negative pages from the top-10
Development and promotion of corporate website, Online business card, review website with relevant information
Other services (preparation and biographies posting, Wikipedia page)