It takes Elon Musk a couple of properly timed tweets to raise the capital. However, the aspiring entrepreneurs have to dedicate themselves to long-running investments in the marketing of their startups. Moreover, Twitter alone won’t do the trick of promoting your own NFT game, you should at least add some Reddit efforts on top of that.
According to data from SimilarWeb, Reddit is holding its spot in top-20 world’s websites by traffic volume — its monthly traffic exceeds 1.5 billion users.
Reddit’s NFT community is the second after the Discord’s one in terms of size but it has much more promotion options than Twitter. Here you will learn:
How to attract free traffic from Reddit and promote your own NFT game.
Why all marketing relies on comment karma.
What subreddits to choose to attract targeted traffic.
Is it worth investing in advertising on Reddit.
Sharing some effective methods for promoting NFT games on Reddit as well as getting both community recognition and targeted traffic.
Getting initial traffic: free promotion for an NFT game on Reddit
It’s worth promoting your account and gathering your first audience before launching an advertising campaign.There are only two options to get traffic and reach for free on Reddit: promotion via comments in communities and sharing your own posts. Let’s dig into the details.
Engaging the crowd marketing — writing comments
Account with lots of comments and a few posts looks more organic. If you start uploading promotional posts from the get-go, there is a risk of having your account blocked by Reddit moderators. Crowd marketing is the first step you should start your promotion on Reddit with.
Reddit is all about communication. Share your opinion and boost your karma for an account, it will help you with further promotion.
Promotion patterns
Via popular subreddits. Enter communities with a large subscribers base and post themed comments under their posts. Gather upvotes (likes) and get karma for accounts. After doing a little bit of account promotion you can start warming up the audience with some advertising comments.
Via less popular subreddits. Go to themed posts with a small number of subscribers and promote your account through comments. The algorithm is the same but it involves less competition.
To achieve maximum efficiency in terms of building up your Reddit karma it is better if you create 5-7 accounts and keep farming the karma simultaneously from all of them. It will speed up the promotion process and diversify the risks — for example, in case if one account gets blocked there will still be channels for marketing.
Crowd marketing on Reddit does not require any investments — this is the most budget-friendly way of promoting NFT games.
You can transfer the traffic directly to your website. Publishing several high-quality comments in popular subreddits can literally rocket your website traffic.
There is tough competition in large communities which obviously increases the requirements to the quality of comments.
You will have to make lots of comments if you choose to promote via unpopular subreddits. Although if it is going to be evident that you make a strong accent on advertising your account will be blocked.
Investing in content marketing - sharing the posts
Storytelling is considered to be the most popular format of posts on Reddit, i.e. converting marketing information into some kind of personal story. Also Reddit users value personalised content that encompasses personal experience. e.g. business cases, notes, useful guides, compilations or infographics. Such content is suitable for promotion.
Story conveying personal experience garnered more comments than direct ad post below — Reddit values personalised content
The effectiveness of content marketing directly depends on subreddits chosen for promotion. Here are some major groups for promoting NFT games:
All of those is seen as undesired behaviour and lowers your karma. The only way to transfer traffic from Reddit to your website or social networks is providing content that Redditors consider to be useful. That is why it is important to value your audience and invest in the quality of posts.
Content marketing is the only workable way to drive targeted traffic from Reddit to your website for free.
This promotion format warms up the audience the best and arouses trust in the brand.
Reddit has strict content moderation and shadow bans. The platform does not tolerate direct marketing posts.
The speed of promotion depends on the quality of the content. It is important to comply with lots of rules of subreddits and the platform itself.
Running ads or how to promote yourself on Reddit for money
It is worth investing in advertising only for accounts with a good amount of karma (starting from 1 000 points, that have been earned through crowd- and content marketing). Reddit users trust competent and authoritative accounts more. This way the influence of ads will be better. Now we are going to break down how to promote the brand through Reddit’s paid promotion channels: banner ads and posts sharing.
You will need an advertising account in order to run ads on Reddit. Also your bank card details will be needed upon registering.
Setting up banner advertising — Link Post
Reddit advertising account is pretty simple and the ad campaigns are launched in 10-20 minutes. You need to specify the type of campaign and select the targeting settings during setup, after that the creatives should be sent for moderation.
Please notice that banner ads are available only through Reddit sales department. The campaign’s minimum quarterly turnover must be 10 000 $.
The platform offers lots of spots for ad placement. Banners and promoted posts will look the same.
The platform offers 5 campaign types.
Campaign
Advertisement format
Priority
Payment format
Traffic
Traffic conversion to the website with pay-per-click
Preferably
CPC
Brand Awareness and Reach
Brand recognition and reach
Might be used
CPM
Conversions
Traffic conversion with payment per click or leads (in affiliate networks)
Preferably
CPC
Video Views
Boost in views of a video on your account
Weak profit
CPV
App Installs
Ad impressions for iOS and Android
Weak profit
CPC
Campaign Traffic
Advertisement format Traffic conversion to the website with pay-per-click
Priority Preferably
Payment format CPC
Campaign Brand Awareness and Reach
Advertisement format Brand recognition and reach
Priority Might be used
Payment format CPM
Campaign Conversions
Advertisement format Traffic conversion with payment per click or leads (in affiliate networks)
Priority Preferably
Payment format CPC
Campaign Video Views
Advertisement format Boost in views of a video on your account
Priority Weak profit
Payment format CPV
Campaign App Installs
Advertisement format Ad impressions for iOS and Android
Priority Weak profit
Payment format CPC
The Traffic campaign is the best option for promoting the NFT game, while Brand Awareness and Reach campaigns are good for warming up the audience and increasing brand’s visibility on the platform. Choosing the Conversions campaign will significantly expand the list of affiliate platforms ready to collaborate through pay-per-lead.
After selecting the campaign type you will need to choose targeting parameters in the advertising account. There are 4 options available for promotion on Reddit:
Geotargeting
There is an option of segmenting impressions with an accuracy up to the US state or by choosing a specific country. The platform launches advertisements across all available geo by default. The majority of traffic will be from US, Canada and the UK.
Targeting by device
Ads can be delivered to mobile or desktop devices only. Targeting by device is not the best option when promoting NFT games, but if the app is designed purely for mobile devices, it is possible to cut off the PC audience.
Targeting to subreddits
The most popular and effective targeting format. Ads are shown to users subscribed to a certain subreddit. Advertisement with targeting to subreddits performs well together with content marketing and promotion of popular posts.
Targeting by audience interests
Showing ads to users who may be indirectly interested in the subject. The audience selection is based on the topics of a viewed content. The best categories for promoting an NFT game are “Design and Art” and “Technologies”. However, “Business and Finance” category is less suitable.
You should specify the advertising budget (from $5 per day for one campaign with CPM rates in the range of $0.5 — 100) after selecting targeting parameters. Launch of advertising is possible only after topping up the balance of advertising account.
After that, you need to choose creatives for the ad. The optimal resolution for banners is 1200×628 px and the text length is 300 characters. Moreover, you can disable users’ comments for campaigns with aggressive marketing.
All ads are manually moderated, these checks are taking 1 day on average excluding calendar weekends. You will receive an e-mail with a reason for rejection if you violate the Reddit’s advertising policy.
Provides an option to drive traffic to the website. Link Post leads the users from Reddit straight to the website. The funnel is being simplified this way.
The option to run ads with a focus on audience reach, conversion rates, or targeted traffic.
There is no sense in running ads from an empty account that is not boosted enough. There simply will be almost no effect from it.
Advertising only works through a sales department and it has a high entry threshold — starting from $10,000.
Sharing own posts - Text Post
The only difference between post promotion and banner ads on Reddit is the traffic conversion. In this case users coming via the ad find themselves not on the third-party website but on the Redittor’s post. Targeting settings are similar to banner ads. However, separate auctions are traded for placement. Payment is available by CPM, CPC and CPV models.
A promoted post is hard to distinguish from a regular post but it's common to share publications that have already received audience approval
The suitable option for strengthening brand’s reputation within Reddit communities is posts promotion. It also works well for gaining reach and warming up the audience. Technically, it is easier to share posts within the platform than to drive traffic to your own website due to the fact that is is easier to pass ad moderation there.
You can re-attract the audience’s attention to the post and provoke another viral wave.
The audience trusts advertising with promoted posts more than ad banners that take them to another site.
The promotion effectiveness also depends on the quality of the posts being shared. This advertising format is only suitable as a reinforcement for free content marketing.
Transfer of the traffic to your website can only be done via a link within the promoted post. This way the conversion route for users becomes longer.
Summary: where to start and what to invest in for maximum budget-to-traffic conversion
Reddit is an optimal option for marketing promotion of NFT games. Apart from that, it gives better profit than promotion via Twitter or Facebook. The conditional free promotion focused only on crowd- and content marketing is allowed by the platform’s policy. That will be enough for obtaining reach and a small share of target traffic.
Continuous work on content marketing or banner ads campaign with a budget of $10 000 or more every months is required for a massive increase in audience or traffic conversion to the website. Just a single launch of advertising will not do anything noticeable for promotion of your NFT game. It will be almost ineffective without boosting your account’s karma and direct work with your audience.
Promotion plan
The right way to do it
What do you need it for?
When to start?
How much does it cost on average?
1. Crowd marketing
It is better not to use calls to action and direct links in the comments.
Gain audience reach, increase brand visibility within Reddit, accumulate karma.
Right after registering an account. There should be 5-10 times more comments than posts.
Conditionally free.
2. Content marketing
The account should look and feel organic. Irregular native advertising is welcome. Moreover, links can lead to the website.
Warm up the audience, drive traffic to the website.
Karma > 0. On average there should be 5-7 personal posts, case studies or storytelling per 1 native post.
Up to $10 per 1 post in storytelling format when outsourcing account promotion.
3. Paid promotion of posts
Links lead to publications within Reddit, while posts lead to the website and external platforms.
Increase the reach of the posts that provide good traffic to the website.
Karma should be 1000 points or more.
Steady growth in Redditors’ comments after publication.
From $5 per day, from $0.5 to $100 CPM.
4. Banner ads
Native advertising with useful content, without a direct CTA. Links can lead to the website or a Reddit account.
Drive traffic to the website, boost your account.
Karma should be 1000 points or more.
From $5 per day, up to $100 CPM. Minimum turnover per quarter should be $10,000.
1. Crowd marketing
The right way to do it It is better not to use calls to action and direct links in the comments.
What do you need it for? Gain audience reach, increase brand visibility within Reddit, accumulate karma.
When to start? Right after registering an account. There should be 5-10 times more comments than posts.
How much does it cost on average? Conditionally free.
2. Content marketing
The right way to do it The account should look and feel organic. Irregular native advertising is welcome. Moreover, links can lead to the website.
What do you need it for? Warm up the audience, drive traffic to the website.
When to start? Karma > 0. On average there should be 5-7 personal posts, case studies or storytelling per 1 native post.
How much does it cost on average? Up to $10 per 1 post in storytelling format when outsourcing account promotion.
3. Paid promotion of posts
The right way to do it Links lead to publications within Reddit, while posts lead to the website and external platforms.
What do you need it for? Increase the reach of the posts that provide good traffic to the website.
When to start?
Karma should be 1000 points or more.
Steady growth in Redditors’ comments after publication.
How much does it cost on average? From $5 per day, from $0.5 to $100 CPM.
4. Banner ads
The right way to do it Native advertising with useful content, without a direct CTA. Links can lead to the website or a Reddit account.
What do you need it for? Drive traffic to the website, boost your account.
When to start? Karma should be 1000 points or more.
How much does it cost on average? From $5 per day, up to $100 CPM. Minimum turnover per quarter should be $10,000.
Internet marketer, SEO specialist. He has more than 7 years of experience in Internet marketing; specializes in SEO and CRM marketing; shares his experience in the BIG LAB blog; develops guides on SEO, PPC and email marketing; participates in IT-related media projects.
Internet marketer, SEO specialist. He has more than 7 years of experience in Internet marketing; specializes in SEO and CRM marketing; shares his experience in the BIG LAB blog; develops guides on SEO, PPC and email marketing; participates in IT-related media projects.
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It takes Elon Musk a couple of properly timed tweets to raise the capital. However, the aspiring entrepreneurs have to dedicate themselves to long-running investments in the marketing of their startups. Moreover, Twitter alone won’t do the trick of promoting your own NFT game, you should at least add some Reddit efforts on top of that.
1. Getting initial traffic: free promotion for an NFT game on Reddit1. Получаем стартовый трафик: бесплатная раскрутка NFT-игры на Reddit
1.1 Engaging the crowd marketing — writing comments
1.2 Investing in content marketing — sharing the posts
2. Running ads or how to promote yourself on Reddit for money
2.1 Setting up banner advertising — Link Post
2.2 Sharing own posts — Text Post
3. Summary: where to start and what to invest in for maximum budget-to-traffic conversion
Reddit’s NFT community is the second after the Discord’s one in terms of size but it has much more promotion options than Twitter. Here you will learn:
How to attract free traffic from Reddit and promote your own NFT game.
Why all marketing relies on comment karma.
What subreddits to choose to attract targeted traffic.
Is it worth investing in advertising on Reddit.
Sharing some effective methods for promoting NFT games on Reddit as well as getting both community recognition and targeted traffic.
Getting initial traffic: free promotion for an NFT game on Reddit
It’s worth promoting your account and gathering your first audience before launching an advertising campaign. There are only two options to get traffic and reach for free on Reddit: promotion via comments in communities and sharing your own posts. Let’s dig into the details.
Engaging the crowd marketing — writing comments
Account with lots of comments and a few posts looks more organic. If you start uploading promotional posts from the get-go, there is a risk of having your account blocked by Reddit moderators. Crowd marketing is the first step you should start your promotion on Reddit with.
Promotion patterns
Enter communities with a large subscribers base and post themed comments under their posts. Gather upvotes (likes) and get karma for accounts. After doing a little bit of account promotion you can start warming up the audience with some advertising comments.
Go to themed posts with a small number of subscribers and promote your account through comments. The algorithm is the same but it involves less competition.
To achieve maximum efficiency in terms of building up your Reddit karma it is better if you create 5-7 accounts and keep farming the karma simultaneously from all of them. It will speed up the promotion process and diversify the risks — for example, in case if one account gets blocked there will still be channels for marketing.
Investing in content marketing - sharing the posts
Storytelling is considered to be the most popular format of posts on Reddit, i.e. converting marketing information into some kind of personal story. Also Reddit users value personalised content that encompasses personal experience. e.g. business cases, notes, useful guides, compilations or infographics. Such content is suitable for promotion.
The effectiveness of content marketing directly depends on subreddits chosen for promotion. Here are some major groups for promoting NFT games:
When publishing your posts DO NOT:
All of those is seen as undesired behaviour and lowers your karma. The only way to transfer traffic from Reddit to your website or social networks is providing content that Redditors consider to be useful. That is why it is important to value your audience and invest in the quality of posts.
Running ads or how to promote yourself on Reddit for money
It is worth investing in advertising only for accounts with a good amount of karma (starting from 1 000 points, that have been earned through crowd- and content marketing). Reddit users trust competent and authoritative accounts more. This way the influence of ads will be better. Now we are going to break down how to promote the brand through Reddit’s paid promotion channels: banner ads and posts sharing.
You will need an advertising account in order to run ads on Reddit. Also your bank card details will be needed upon registering.
Setting up banner advertising — Link Post
Reddit advertising account is pretty simple and the ad campaigns are launched in 10-20 minutes. You need to specify the type of campaign and select the targeting settings during setup, after that the creatives should be sent for moderation.
The platform offers 5 campaign types.
Campaign
Advertisement format
Priority
Payment format
Traffic
Traffic conversion to the website with pay-per-click
Preferably
CPC
Brand Awareness and Reach
Brand recognition and reach
Might be used
CPM
Conversions
Traffic conversion with payment per click or leads (in affiliate networks)
Preferably
CPC
Video Views
Boost in views of a video on your account
Weak profit
CPV
App Installs
Ad impressions for iOS and Android
Weak profit
CPC
Campaign Traffic
Advertisement format
Traffic conversion to the website with pay-per-click
Priority
Preferably
Payment format
CPC
Campaign Brand Awareness and Reach
Advertisement format
Brand recognition and reach
Priority
Might be used
Payment format
CPM
Campaign Conversions
Advertisement format
Traffic conversion with payment per click or leads (in affiliate networks)
Priority
Preferably
Payment format
CPC
Campaign Video Views
Advertisement format
Boost in views of a video on your account
Priority
Weak profit
Payment format
CPV
Campaign App Installs
Advertisement format
Ad impressions for iOS and Android
Priority
Weak profit
Payment format
CPC
The Traffic campaign is the best option for promoting the NFT game, while Brand Awareness and Reach campaigns are good for warming up the audience and increasing brand’s visibility on the platform. Choosing the Conversions campaign will significantly expand the list of affiliate platforms ready to collaborate through pay-per-lead.
After selecting the campaign type you will need to choose targeting parameters in the advertising account. There are 4 options available for promotion on Reddit:
Geotargeting
There is an option of segmenting impressions with an accuracy up to the US state or by choosing a specific country. The platform launches advertisements across all available geo by default. The majority of traffic will be from US, Canada and the UK.
Targeting by device
Ads can be delivered to mobile or desktop devices only. Targeting by device is not the best option when promoting NFT games, but if the app is designed purely for mobile devices, it is possible to cut off the PC audience.
Targeting to subreddits
The most popular and effective targeting format. Ads are shown to users subscribed to a certain subreddit. Advertisement with targeting to subreddits performs well together with content marketing and promotion of popular posts.
Targeting by audience interests
Showing ads to users who may be indirectly interested in the subject. The audience selection is based on the topics of a viewed content. The best categories for promoting an NFT game are “Design and Art” and “Technologies”. However, “Business and Finance” category is less suitable.
You should specify the advertising budget (from $5 per day for one campaign with CPM rates in the range of $0.5 — 100) after selecting targeting parameters. Launch of advertising is possible only after topping up the balance of advertising account.
After that, you need to choose creatives for the ad. The optimal resolution for banners is 1200×628 px and the text length is 300 characters. Moreover, you can disable users’ comments for campaigns with aggressive marketing.
All ads are manually moderated, these checks are taking 1 day on average excluding calendar weekends. You will receive an e-mail with a reason for rejection if you violate the Reddit’s advertising policy.
Sharing own posts - Text Post
The only difference between post promotion and banner ads on Reddit is the traffic conversion. In this case users coming via the ad find themselves not on the third-party website but on the Redittor’s post. Targeting settings are similar to banner ads. However, separate auctions are traded for placement. Payment is available by CPM, CPC and CPV models.
The suitable option for strengthening brand’s reputation within Reddit communities is posts promotion. It also works well for gaining reach and warming up the audience. Technically, it is easier to share posts within the platform than to drive traffic to your own website due to the fact that is is easier to pass ad moderation there.
Summary: where to start and what to invest in for maximum budget-to-traffic conversion
Reddit is an optimal option for marketing promotion of NFT games. Apart from that, it gives better profit than promotion via Twitter or Facebook. The conditional free promotion focused only on crowd- and content marketing is allowed by the platform’s policy. That will be enough for obtaining reach and a small share of target traffic.
Continuous work on content marketing or banner ads campaign with a budget of $10 000 or more every months is required for a massive increase in audience or traffic conversion to the website. Just a single launch of advertising will not do anything noticeable for promotion of your NFT game. It will be almost ineffective without boosting your account’s karma and direct work with your audience.
Promotion plan
The right way to do it
What do you need it for?
When to start?
How much does it cost on average?
1. Crowd marketing
It is better not to use calls to action and direct links in the comments.
Gain audience reach, increase brand visibility within Reddit, accumulate karma.
Right after registering an account. There should be 5-10 times more comments than posts.
Conditionally free.
2. Content marketing
The account should look and feel organic. Irregular native advertising is welcome. Moreover, links can lead to the website.
Warm up the audience, drive traffic to the website.
Karma > 0. On average there should be 5-7 personal posts, case studies or storytelling per 1 native post.
Up to $10 per 1 post in storytelling format when outsourcing account promotion.
3. Paid promotion of posts
Links lead to publications within Reddit, while posts lead to the website and external platforms.
Increase the reach of the posts that provide good traffic to the website.
Karma should be 1000 points or more.
Steady growth in Redditors’ comments after publication.
From $5 per day, from $0.5 to $100 CPM.
4. Banner ads
Native advertising with useful content, without a direct CTA. Links can lead to the website or a Reddit account.
Drive traffic to the website, boost your account.
Karma should be 1000 points or more.
From $5 per day, up to $100 CPM. Minimum turnover per quarter should be $10,000.
1. Crowd marketing
The right way to do it
It is better not to use calls to action and direct links in the comments.
What do you need it for?
Gain audience reach, increase brand visibility within Reddit, accumulate karma.
When to start?
Right after registering an account. There should be 5-10 times more comments than posts.
How much does it cost on average?
Conditionally free.
2. Content marketing
The right way to do it
The account should look and feel organic. Irregular native advertising is welcome. Moreover, links can lead to the website.
What do you need it for?
Warm up the audience, drive traffic to the website.
When to start?
Karma > 0. On average there should be 5-7 personal posts, case studies or storytelling per 1 native post.
How much does it cost on average?
Up to $10 per 1 post in storytelling format when outsourcing account promotion.
3. Paid promotion of posts
The right way to do it
Links lead to publications within Reddit, while posts lead to the website and external platforms.
What do you need it for?
Increase the reach of the posts that provide good traffic to the website.
When to start?
Karma should be 1000 points or more.
Steady growth in Redditors’ comments after publication.
How much does it cost on average?
From $5 per day, from $0.5 to $100 CPM.
4. Banner ads
The right way to do it
Native advertising with useful content, without a direct CTA. Links can lead to the website or a Reddit account.
What do you need it for?
Drive traffic to the website, boost your account.
When to start?
Karma should be 1000 points or more.
How much does it cost on average?
From $5 per day, up to $100 CPM. Minimum turnover per quarter should be $10,000.
Автор -Written by Andrei Davidenko
Internet marketer, SEO specialist. He has more than 7 years of experience in Internet marketing; specializes in SEO and CRM marketing; shares his experience in the BIG LAB blog; develops guides on SEO, PPC and email marketing; participates in IT-related media projects.
Читайте также:Read also:
Автор -Written by Andrei Davidenko
Internet marketer, SEO specialist. He has more than 7 years of experience in Internet marketing; specializes in SEO and CRM marketing; shares his experience in the BIG LAB blog; develops guides on SEO, PPC and email marketing; participates in IT-related media projects.