13 Best SEO Tools for Real Estate Websites

Having a strong online presence is super important for real estate agents. Since almost everyone looking to buy or sell a house starts their search online, it’s critical for agents to have a website that looks great and ranks high in search results.In our special article featuring tools reviewer Quarule, we break down the key parts of using search engine optimization (SEO) tools effectively. These tools are part of a smart SEO plan that can improve your website’s performance in search engine results. This way, when people search for real estate in your area using the right keywords, your site will show up because it matches what they’re looking for, bringing in more visitors naturally. The most important thing is, using SEO tools the right way makes your website more user-friendly. 
 

Top SEO Tools for Real Estate Agents

SEO tools for real estate focus on making your website better so it appears higher in search engine results. These tools help you use the right keywords that match what people search for when they’re looking for properties in your area.

While it’s hard to say which SEO tool is the best for real estate, using a variety of them can really help your website’s rank and how many people see it:

1. Keyword research tools help you find the best words to use so people can find your real estate website. We’ve listed some top-notch tools for finding real estate keywords.
2. On-page optimization tools make your website’s content and setup more appealing to search engines and your audience. Specifically, they fix any technical problems that stop your website from ranking well.
3. SEO analytics tools let you keep an eye on how well your website is doing.

• Local SEO tools improve your reach in specific areas, helping you attract more local clients. The key is to pick the best local SEO tool for your real estate business.

1. Link-building tools get you links from other trustworthy websites, which boosts your site’s trustworthiness.

• SEO reporting tools track important numbers and show the return on investment from your SEO efforts with helpful insights and data.

We’ve rounded up some of the most effective tools for real estate SEO keywords to help you do better in digital marketing and make your name well-known locally.
 

Keyword Research Tools for Real Estate Agents

Doing good keyword research is key to success in SEO for real estate agents. You need to make sure your website’s content draws in people naturally. While no single SEO tool for real estate keywords is perfect, it’s worth your time to test different ones to see what works best for you.

Google Keyword Planner is a free tool from Google that helps real estate agents by:

• Finding new keyword ideas
• Checking how often people search for these keywords
• Looking at how much competition there is for these keywords

Google Keyword Planner gives agents helpful information about popular keywords related to real estate. This helps agents pick the best words to focus on.

If you’re just starting, we recommend trying Google Keyword Planner first since it’s free and you can access it through your Google Ads account.

Semrush is an all-in-one tool for real estate SEO that offers a lot of features, including strong keyword research tools. Use Semrush to:

• Find keywords that could make you money
• See what keywords your competitors are using
• Keep track of how your keyword rankings change over time

Semrush has different pricing plans, but for new or medium-sized local real estate offices, we suggest starting with the Guru plan at $249.95 a month.

Ahrefs is another tool for SEO in real estate with great keyword research features. Real estate agents use Ahrefs to:

• Look for a wide range of keyword ideas
• Figure out how hard it would be to rank for those keywords
• Find new keyword opportunities that others might not have noticed

You can start using Ahrefs with the Standard plan at $199 a month and consider moving to the Advanced plan at $399 as you grow.
 

On-Page Optimization and Technical SEO Tools In Real Estate

On-page optimization is about making sure your website’s content and layout meet search engines’ needs. This helps real estate agents show up more in search results and gives visitors a better experience on their site.

Here are some key tools for on-page optimization for real estate websites:

Yoast SEO is a popular plugin for WordPress sites. It’s great for real estate agents looking to improve their website. This tool gives you instant feedback and tips on how to make your:

• Writing easier to read
• Keywords more effective
• Meta tags better

You can get Yoast SEO Premium, which includes advanced features and round-the-clock support, for around $120 per year.

Moz On-Page Grader is designed for deep analysis. It checks your web pages and gives you detailed reports on how well they’re optimized. Real estate agents can use this tool to:

• Evaluate how effective their pages are
• Understand what’s working and what’s not on their pages
• Learn how to fix page issues

At $209 a month, it’s a good choice for local real estate agents and offices who want to get more from their keyword research and on-page efforts.

Screaming Frog is a tool that scans your website for technical problems that could hurt your on-page optimization. It goes through your site and points out things like:

• Links that don’t work
• Content that shows up more than once
• Meta tags that are missing

This tool, with its advanced options, is available for $199 a year.
 

SEO Analytics Tools to Track Website Performance in Real Estate

By looking closely at key metrics like organic traffic, how well keywords perform, and how engaged people are, real estate agents can find ways to get better and make choices based on solid data.

Google Analytics is a no-cost tool that gives deep insights into how your website is doing. It helps agents learn about who visits their site and where they come from by offering detailed data on:

• Who their audience is
• How visitors behave on their site
• The amount of organic traffic
• How well they turn visitors into leads or customers

Google Search Console is another tool you can use for free. It helps real estate agents keep an eye on and improve how their site shows up in Google search results. This tool provides info on:

• How your keywords rank
• Any errors on your site
• If Google can properly index your site

For more advanced analytics features, consider using paid tools like Ahrefs and Semrush. These services allow you to:

• Keep track of how your keywords rank
• Check out what competitors are doing
• Notice changes in how visible your site is in search engines
• Understand trends in the real estate market
• Evaluate the success of your SEO efforts
• Make choices based on accurate data
   

Local SEO Tools for Precise Geographic Targeting in Real Estate

Targeting the right geographic areas is crucial for real estate agents. Local SEO tools greatly help property businesses and agents make their websites more visible in local searches, attracting potential clients in their desired areas.

Google My Business is a free tool that lets real estate agents create and manage their listings on Google. By improving their Google My Business profile, agents can:

• Get seen more in local search results
• Highlight their listings
• Talk with potential clients

Moz Local is a tool designed to help real estate agents manage their online presence across various directories and platforms. It helps ensure that a real estate agent’s business information (like name, address, and phone number) is correct and the same everywhere online, helping improve their local search rankings.

For about $20 a month, the Elite plan offers more features, including additional directories like Nextdoor and Yellow Pages, to better manage your location and reputation.

BrightLocal offers a range of features, including managing local citations, tracking online reviews, and monitoring local search rankings. Real estate agents use BrightLocal to improve their online presence and increase their visibility in local search results.

Starting at $39 a month, BrightLocal provides tools to:

• Track how well you rank in local searches
• Check and fix citations for Google Business Profile and on your website
• Keep an eye on how your website is doing
• Get insights into what your competitors are doing
   

Tools for Analyzing Backlinks and Enhancing Website Authority in Real Estate

By all means a powerful backlink is as essential as succeeding in SEO. Links are approval for the eyes of a search engine, as if you presented them with a thumb up. The top real estate leaders use various websites and internet brands to increase their reputation, which in turn translates to higher search engine rankings by cleaning up and improving their backlinks profiles.

Real estate SEO is multidimensional. There’s no one thing that does the job. Regardless, here are 3 ways to better your backlink strategy, and make your site’s reliability and trust.