Real Estate Marketing Campaign in Dubai: From Ground Zero to Launch in Just 3 Weeks
The Big Lab team of 5 experts crafted a landing page for Metropolitan Premium Properties Real Estate Agency and developed 8 creative sets to launch advertising campaigns on Google and Yandex Search, Google Ads, Facebook Ads, and Instagram.
We delivered a turnkey landing page at https://metropolitan.live/ and developed advertising creatives for Dubai’s premier real estate agency, Metropolitan Premium Properties.
Within a span of 3 weeks, we initiated the landing page and advertising campaigns from scratch across Google and Yandex, Facebook, and Instagram.
Our focus included creating compelling content, designing a modern, premium layout, configuring feedback forms, and integrating with the client’s CRM.
The outcome? A successful launch of advertising campaigns across Google Ads, Google Search, Yandex Direct, Yandex Search, Facebook, and Instagram with automated lead generation.
Real Estate Marketing Challenges in Dubai
The real estate market in Dubai is rapid. The demand for new residential complexes is high and outpaces the available supply. Developers face no challenges in finding buyers: properties are completely sold out within hours of sales commencement.
However, this demands unconventional solutions from real estate agencies. In this market, it’s the most convincing and the quickest who succeed. The collaborative project between Big Lab and Metropolitan Premium Properties aimed to swiftly produce a top-notch advertising product within a short timeframe.
First screen options for landing-page https://metropolitan.live/
Real Estate Marketing Tasks
The Big Lab team was assigned the task of swiftly launching an advertising campaign, targeting two specific audience groups.
The first audience comprises potential buyers interested in real estate in Dubai, actively seeking an attractive property for purchase.
Typically, these buyers possess limited market knowledge and seek collaboration with a dependable broker to guide them through the process and address their queries.
For this audience, a dedicated landing page was developed featuring a blend of content. The page showcases an array of new residential complexes available for purchase and highlights information about Metropolitan Premium Properties, positioning the agency as an authoritative, reliable, and trustworthy broker.
Layout of the second screen with the catalog of actual residential complexes for landing-page
Buyers actively tracking new properties in Dubai have clear preferences and are prepared to invest in real estate within specific residential complexes.
These buyers do not seek advice on property selection. They’re actively seeking a particular residential complex and await its pre-sale commencement.
For this specific target audience, advertising campaigns were developed across Google and Yandex search engines, as well as on Facebook and Instagram. Branded creatives in a unified style were created for the residential complexes on sale, featuring unique selling points for each property and compelling descriptions.
Examples of creatives for advertising campaigns on Google and Yandex
Additionally, dedicated landing pages were crafted for the residential complexes. The design and content of these pages aim to pique the interest of potential clients, providing comprehensive information about the complex and encouraging them to submit inquiries via the site.
Approach to Solving
Content
Prospective clients are captivated by engaging headlines and benefits on the initial screen. This section works effectively by showcasing figures that prompt individuals to mentally ‘try on’ these benefits for themselves and continue reading.
We rely solely on up-to-date data:
Catalog for the current month.
Only new residential complexes with upcoming sales launches.
Countdown to the conclusion of pre-sale for selected properties.
This method creates a sense of exclusivity and urges potential clients to reach out, call, or submit an inquiry right away without leaving the page.
To alleviate apprehension towards an unfamiliar agency, we’ve provided comprehensive information about Metropolitan Premium Properties in a concise manner. Accreditations, awards, experience, and client satisfaction are all convincingly portrayed through numbers and logos.
The content is highly visualized for rapid information absorption. Key data is presented in instantly readable headlines and figures.
Design
The landing page design has been meticulously crafted using the signature style and branding of Metropolitan Premium Properties. This fosters a sense of familiarity for clients who have previously encountered the agency’s advertising campaigns.
Various design elements serve their purposes effectively:
Large, detailed property photos showcase real estate features, aiding users in selecting the most interesting options.
Light backgrounds ensure comfortable reading without overwhelming the user.
White, blue, and gray fonts provide optimal readability without causing visual strain.
Accentuated sections highlight the most crucial information for quick skimming.
The design of the contact forms is refined, with each step of a potential client’s journey carefully considered. Form completion is seamless, providing clients with instant responsiveness from the agency.
Coding and Setup
The coding and setup phase accounted for half of the project’s duration as it required implementing dynamic elements and various types of feedback forms. We then fine-tuned all forms to ensure that lead information (including contacts, location, ‘point of entry,’ and other details) seamlessly integrated into the agency’s CRM.
Concurrently, we configured advertising campaigns across search engines and social platforms like Facebook and Instagram. As the project progressed, new residential complexes emerged, demanding swift inclusion in our advertising efforts. We prepared fresh creatives and attention-grabbing descriptions, seamlessly integrating them into the ad campaigns within a day.
CRM Integration
We configured the transmission of lead information to our client’s CRM system to ensure brokers receive comprehensive details. This streamlined communication enables offering the potential buyer the most targeted product.
In addition to standard data (such as name and phone number) collected in feedback forms, we included information that can be gathered from advertising systems.
Lead source — whether it’s Instagram, Facebook, Google Ads, Yandex Direct, or regular search
Date and time of the inquiry
Theme of the advertising campaign
Referral link or source from where the lead originated
Language of the advertising campaign
These data sets allow the agency to efficiently handle incoming inquiries. Brokers will understand the client’s specific interests, language preference, and the type of properties they are considering.
We also gather additional client information and preferences through a quiz.
Outcome
Within 3 weeks, we completed all preparatory tasks and launched an advertising campaign encompassing:
Advertisement on Google and Yandex, both in search and contextual-media networks.
Social media ad placements on Facebook and Instagram.
Creatives tailored for residential complexes, featuring unique selling points for each property, utilized for targeted advertising.
A landing page presenting current offers and positioning Metropolitan Premium Properties as a reliable partner.
Integration with the client’s CRM system, enabling the swift transmission of leads and detailed lead information.
A team of 5 individuals participated in the campaign preparation and launch (project lead, PPC specialist, content marketer, designer, developer). The campaign was approved by the client without any revisions.
Submit an inquiry to discuss real estate advertising campaigns in Dubai with our team of experts.
Real Estate Marketing Campaign in Dubai: From Ground Zero to Launch in Just 3 Weeks
The Big Lab team of 5 experts crafted a landing page for Metropolitan Premium Properties Real Estate Agency and developed 8 creative sets to launch advertising campaigns on Google and Yandex Search, Google Ads, Facebook Ads, and Instagram.
The outcome? A successful launch of advertising campaigns across Google Ads, Google Search, Yandex Direct, Yandex Search, Facebook, and Instagram with automated lead generation.
Real Estate Marketing Challenges in Dubai
The real estate market in Dubai is rapid. The demand for new residential complexes is high and outpaces the available supply. Developers face no challenges in finding buyers: properties are completely sold out within hours of sales commencement.
However, this demands unconventional solutions from real estate agencies. In this market, it’s the most convincing and the quickest who succeed. The collaborative project between Big Lab and Metropolitan Premium Properties aimed to swiftly produce a top-notch advertising product within a short timeframe.
Real Estate Marketing Tasks
The Big Lab team was assigned the task of swiftly launching an advertising campaign, targeting two specific audience groups.
Typically, these buyers possess limited market knowledge and seek collaboration with a dependable broker to guide them through the process and address their queries.
For this audience, a dedicated landing page was developed featuring a blend of content. The page showcases an array of new residential complexes available for purchase and highlights information about Metropolitan Premium Properties, positioning the agency as an authoritative, reliable, and trustworthy broker.
These buyers do not seek advice on property selection. They’re actively seeking a particular residential complex and await its pre-sale commencement.
For this specific target audience, advertising campaigns were developed across Google and Yandex search engines, as well as on Facebook and Instagram. Branded creatives in a unified style were created for the residential complexes on sale, featuring unique selling points for each property and compelling descriptions.
Additionally, dedicated landing pages were crafted for the residential complexes. The design and content of these pages aim to pique the interest of potential clients, providing comprehensive information about the complex and encouraging them to submit inquiries via the site.
Approach to Solving
Content
Prospective clients are captivated by engaging headlines and benefits on the initial screen. This section works effectively by showcasing figures that prompt individuals to mentally ‘try on’ these benefits for themselves and continue reading.
We rely solely on up-to-date data:
This method creates a sense of exclusivity and urges potential clients to reach out, call, or submit an inquiry right away without leaving the page.
To alleviate apprehension towards an unfamiliar agency, we’ve provided comprehensive information about Metropolitan Premium Properties in a concise manner. Accreditations, awards, experience, and client satisfaction are all convincingly portrayed through numbers and logos.
The content is highly visualized for rapid information absorption. Key data is presented in instantly readable headlines and figures.
Design
The landing page design has been meticulously crafted using the signature style and branding of Metropolitan Premium Properties. This fosters a sense of familiarity for clients who have previously encountered the agency’s advertising campaigns.
Various design elements serve their purposes effectively:
The design of the contact forms is refined, with each step of a potential client’s journey carefully considered. Form completion is seamless, providing clients with instant responsiveness from the agency.
Coding and Setup
The coding and setup phase accounted for half of the project’s duration as it required implementing dynamic elements and various types of feedback forms. We then fine-tuned all forms to ensure that lead information (including contacts, location, ‘point of entry,’ and other details) seamlessly integrated into the agency’s CRM.
Concurrently, we configured advertising campaigns across search engines and social platforms like Facebook and Instagram. As the project progressed, new residential complexes emerged, demanding swift inclusion in our advertising efforts. We prepared fresh creatives and attention-grabbing descriptions, seamlessly integrating them into the ad campaigns within a day.
CRM Integration
We configured the transmission of lead information to our client’s CRM system to ensure brokers receive comprehensive details. This streamlined communication enables offering the potential buyer the most targeted product.
In addition to standard data (such as name and phone number) collected in feedback forms, we included information that can be gathered from advertising systems.
These data sets allow the agency to efficiently handle incoming inquiries. Brokers will understand the client’s specific interests, language preference, and the type of properties they are considering.
Outcome
Within 3 weeks, we completed all preparatory tasks and launched an advertising campaign encompassing:
A team of 5 individuals participated in the campaign preparation and launch (project lead, PPC specialist, content marketer, designer, developer). The campaign was approved by the client without any revisions.
Submit an inquiry to discuss real estate advertising campaigns in Dubai with our team of experts.
Автор -Written by Iurii Nemtcev
SEO Expert, Founder and CEO of Big Lab Digital Agency
Читайте также:Read also:
Автор -Written by Iurii Nemtcev
SEO Expert, Founder and CEO of Big Lab Digital Agency